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10 Cards in this Set
- Front
- Back
Cultural Images and Myths
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wisdom of the rustic, possibility of success, coming of a messiah, presence of a conspiracy, value of challenge, eternal return
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Wisdoms of the Rustic
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simple commonsense wisdom of the backwoods hero or heroine wins out, our culture tends to devalue the intellectual or the educated
ex. Herman Cain, Mitt Romney Cultural Images and Myths |
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Possibility of Success
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we are receptive to persuasion that promises possibility of success, hope for the American dream of success ex. College=Successful, Adult College
Cultural Images and Myths |
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Coming of the Messiah
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we believe that someone or something will save us; want to be rescued from the chaos and danger by some great leader who projects a sense of confidence and who can turn things around ex. Obama
Cultural Images and Myths |
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Presence of Conspiracy
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when faced with an enormous problem, powerful group is behind. Paranoid style: another group is in control ex. 9/11, JFK, Area 51
Cultural Images and Myths |
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Value of Challenge
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wisdom is gained through being tested, some right of passage or initiation gives us power
Cultural Images and Myths |
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Eternal Return
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the chance to "start over," value the sacred time of the past
ex. going to back to being a kid when things were easy Cultural Images and Myths |
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Reich's Cultural Parables
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lessons about the how and why of life conveyed through metaphor (stories)
Mob at the gates, triumphant individual, benevolent community, rot at the top |
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Mob at the Gates
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internal/external threats-- "us vs. them" mentality
-ex. America stands alone as the last, best hope for a good, moral, and affluent life in a world filled with perilous possibilities and awesome problems ex. Listerine-- mouth vs. germs ex. good vs. evil Reich's Cultural Parables |
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Triumphant Individual
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the humble person who works hard, takes risks, and has faith in him/herself will achieve success. Hard work and determination plus gutsy approach
ex. Bill Gates |