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9 Cards in this Set
- Front
- Back
equal time rule
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the requirement that broadcasters provide cndidates for the same political office an equal opportunity to communicate their messages to the public
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right of rebuttal
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a Federal Communications Commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on a radio or televisionf
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fairness doctrine
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a Federal Communications Commission (FCC) requirement for broadcasters who air programs on controversial issues to provide time for opposing views. The FCC ceased enforcing this doctrine in 1985
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agenda spending
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the power of the media to bring public attention to particular issues and problems
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framing
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the power of the media to influence how events and issues are interpreted
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political participation
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political activities, such as voting, contacting political officials, volunteering for a campaign, or participating in a protest, whose purpose is to influence government
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lobbying
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a strategy by which organized interests seek to influence the passage of legislation by exerting direct pressure on members of the legislature
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public relations
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an attempt, usually through the use of paid consultants, to establish a favorable relationship with the public and influence its political opinions
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litigation
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a lawsuit or legal proceeding; as a form of political participation, an attempt to seek relief in a court of law
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