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13 Cards in this Set
- Front
- Back
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America's first true "spaceman"
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Samuel Finley Breese Morse
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Unified American Discourse
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-Telegraph and the printed word
-Depended on content of newspapers -Associated Press and the "news of the day" |
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Telegraph's Three-Pronged Attack on Typography's Definition of Discourse?
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-Introduced a large scale irrelevance, incoherence, and impotence/incompetence
-Made info a commodity |
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Principle Legacy of the Telegraph
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-"Information-action ratio" - gives something people to talk/be informed about, but no way to act on it; should be able to act on all info received
-Information glut - too much info for us to take in, overwhelms us -Information which answered no question we had asked - makes irrelevant relevant -A world of broken time and broken attention (Mumford) - short-attention span with multiple stimuli |
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Telegraph and Intelligence
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-Capacity to move info, not explain or analyze it
-Morse Code - very simplified language -Telegraph defined intelligence as knowing lots of things, not knowing about them (Trivial Pursuit) |
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Photography: Writing with Light
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-Sir John F. W. Herschel
-Louis Daguerre and daguerreotype - photos are about details, photography recreates reality and nature, has its own language, world's first "cloning" device -A language of particularities - specifics and details, don't raise questions like words to -Concrete presentation - words are about presentation of an abstract, picture tells you its real, concrete takes away thinking, abstract empowers thinking -"Showing Of" vs. "Talking About" = recognized vs. understood |
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Epistemological Bias of Photography
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-Photograph recreates the world as a series of idiosyncratic events
-No order or logic to arrangement of elements -Depends on how you perceive it -There is no beginning, middle, or end in the world of photos -The picture pushed exposition into the background or obliterated it -For countless Americans, seeing not reading, became the basis for believing |
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Pseudo Context of the Epistemology of Photography
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-Structure invented to give fragmented and irrelevant info a seeming use
-Disconnected facts for used amusement -The last refuge, so to say, of a culture overwhelmed by irrelevance, incoherence, and impotence |
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New World of a Peek a Boo World
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-Image + Instancy = entirely self-contained and endlessly entertaining
-Television is the command center of the new epistemology? -Doesn't know any boundaries (content, time, audience, etc) -Doesn't create barriers for audience members -Concept of meta-medium - one medium promotes another -Everything revolves around TV |
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TV as a "Meta-Medium"?
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-An instrument that directs not only our knowledge of the world but our knowledge of ways of knowing as well
-Learn about reality from TV |
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Television as a "Myth"?
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-Reality that is perceived by US that matches what we see on TV
-Reality is brought to you by television -Surrogate/substitute for reality beyond what we experience every day -A way of thinking so deeply embedded in our consciousness that it is invisible |
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Television is our culture?
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-Seeing is believing, becomes a part of our consciousness
-TV is a multi-tasker, everything in our culture -Nurture or reflect our culture? No longer relevant, TV is our culture. They are intertwined -One vast arena for show business |
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Ecology of Television
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-Ecology is the study of the environment
-Postman believes media have their own ecology - 3 attributes 1) Physical attributes - how TV looks and works physically 2) Symbolic codes - what is on TV, transmitting codes we find symbolic 3) Viewing conditions - where you are experiencing it, condition of viewing |
