Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
7 Cards in this Set
- Front
- Back
|
What is the buyer decision process? |
I recognize a need I search for information I evaluate the alternatives I decide and buy I evaluate post-purchase (Cognitive Dissonance) |
|
|
What are the 5 levels of needs in the Hierarchy of Needs? (First is top, fifth is bottom) |
Self-Fulfillment Esteem Belonging Safety Physiological |
|
|
How do we conduct an information search and evaluate alternatives? |
Internal search: Memory Personal Experience, prior knowledge. External search (Only if necessary) The result is a consideration set that is highly personalized |
|
|
Why should marketers care about post-purchase? What is the solution? |
Buyer's remorse/Cognitive Dissonance Targeted Information |
|
|
What are the obstacles for marketers in reaching their audience? |
Cognitive Consistency Advertising Clutter Selective Attention Mental Engagement Enduring Memory |
|
|
What are the criticisms of Decision-Making models? |
We don't live in a lab setting We are social beings Cultures and values often more than anything else |
|
|
Sometimes, what is the marketer's role? |
Try to create meaning for a product before/as you consider it Find a space for the product in a complex world |
