• Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

Card Range To Study

through

image

Play button

image

Play button

image

Progress

1/26

Click to flip

Use LEFT and RIGHT arrow keys to navigate between flashcards;

Use UP and DOWN arrow keys to flip the card;

H to show hint;

A reads text to speech;

26 Cards in this Set

  • Front
  • Back

buying of goods or services by mail delivery.

MAIL ORDER

form of direct marketing. It focuses 1 product and outbound calls.

TELEMARKETING

Real operation theatre in telemarketing. It functions both inbound and outbound calls. Offers different products and services.

THE CALL CENTER

A vending machine is a machine that dispenses product when a customer deposits a sufficient amount of money into a money slot

AUTOMATED VENDING

It refers to internet or online marketing.

WORLD WIDE WEB

Refers to products or services that are purchased with the intention of using or consuming them at a later date, rather than immediately.

DELAYED CONSUMPTION

refers to products or services that are typically consumed shortly after purchase, often within a short time frame.

IMMEDIATE CONSUMPTION

Refers to the act of customers using or utilizing the products or services they have purchased from a retailer.

CONSUMPTION

Refers to the process of bringing people together on a common platform and make them work as a single unit to achieve goals and objectives of an organization.

MANAGEMENT

includes all activities involved in selling goods or services to the final consumers for personal, non-business use.

RETAILING

means the end objective of the retailer is to sell the goods to consumers.

SELLING

means a retailer has to bear different type of risks in relation goods.

RISK BEARING

Refers to the retailer grades the goods which are left ungraded by the manufacturers and the wholesalers.

GRADING AND PACKING

Refers to the retailer displays the products in show windows in order to attract the customers.

WINDOW DISPLAY AND ADVERTISING

a retailer deals in different variety of goods which he purchases from different wholesalers for selling to the consumers.

BUYING AND ASSEMBLING

This type of behavior is encountered when consumers are buying an expensive and focuses investment.

COMPLEX BUYING BEHAVIOR

his type of behavior can occur when the consumer worries that they will regret their choice.

DISSONANCE-REDUCING BUYING BEHAVIOR

Habitual purchases are characterized by the consumer having very little involvement in the product or brand category.

HABITUAL BUYING BEHAVIOR

In this situation, a consumer purchases a different product not because they weren’t satisfied with the previous one, but because they seek variety.

VARIETY SEEKING BEHAVIOR

It influences purchasing decisions a lot. If done right and regularly, with the right marketing message, they can even persuade consumers to change brands or opt for more expensive alternatives.

MARKETING CAMPAIGNS

A positive economic environment is known to make consumers more confident and willing to indulge in purchases irrespective of their financial liabilities.

ECONOMIC CONDITIONS

Consumer behavior can also be influenced by personal factors: likes, dislikes, priorities, morals, and values.

PERSONAL PREFERENCES

Peer pressure also influences consumer behavior. What our family members, classmates, immediate relatives, neighbors, and acquaintances think or do can play a significant role in our decisions.

GROUP INFLUENCE

It plays a significant role in influencing our behavior. It refers to your budget before making a purchase decision.

PURCHASING POWER

behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.

CONSUMER BUYING BEHAVIOR

marketing & selling of products directly to consumers away from a fixed retail location.

DIRECT SELLING