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103 Cards in this Set
- Front
- Back
1. ________refers to the administration of the personal selling a company's product line(s). It includes the planning, implementation, and control of sales programs, as well as recruiting, training, motivating, and evaluating members of the sales force. |
Sales management |
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2. three “umbrellas” to manage within the sales process |
1. SALES OPERATIONS 2. SALES STRATEGY 3. SALES ANALYSIS |
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3. 6000 BC |
Barter |
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4. When it started the Product selling ? |
3000 BC |
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5. 1850 |
Persuasive Selling |
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6. When it started the seven steps of selling ? |
1910 |
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7. 1913 |
AIDA (ATTENTION, INTEREST, DESIRE AND ACTION)
AIDCA (ATTENTION, INTEREST, DESIRE, COMMITMENT AND ACTION) |
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8. When it started the sales methodologies "How to win friends and influence people" |
1937-1950 |
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9. 1960 in what sales methodologies |
Professional selling skills |
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10. When it started the sales methodologies FAB (FUNCTIONS, ADVANTAGES AND BENEFITS) AND USP (UNIQUE SELLING PROPOSITION) |
1970 |
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11. 1983 |
Solution selling information |
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12. When it started strategic selling |
1985 |
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13. SPIN SELLING (assumes that buyer understand the products) |
1988 and revised 1995 |
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14. 2003 |
Value selling digital |
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15. When it started "Challenger sales" ? |
2012 |
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16. 2000 onwards what sales methodologies ? |
Social selling |
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17. What kind of authority that carries the power to require execution of orders by those lower in the organizational. |
Line Authority |
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18. Is the power to suggest to those holding line authority the method for implementation of an order. |
Staff authority |
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19. ______ enables specialists in particular areas such as technical product service, to enforce their directives within a specific and limited field |
Functional authority |
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20. Importance of Sales Management |
1. Most Exciting 2. Challenging Career 3. Only function is to generate revenue 4. Highly Financially Rewarding 5. Fastest and surest route to top management 6. Directly impacts the bottom line or net profit |
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21. Motivate, lead, communicate and coordinate. What skills Manager is this ? |
People skills |
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22. Training, selling, negotiating, problem solving, and CRM skills. What manager skills is this ? |
Technical Skills |
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23. Planning, controlling, organizing and decision making. What Manager skills ? |
Managing skills |
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24. This position is for president or VP operations National sales head. They are assigned in long scales term planning, environment scanning, strategy formulation, control performance. |
Strategic |
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25. This position is for regional sales head, managed regions and implement strategies. |
Tactical |
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26. This position is for Branch/area sales manager. Assigned to achieve sales goal, supervising sales force and implement rules. |
Operational |
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27. Ways of achieving objectives action plans or activities to be |
Strategies |
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28. Carried out to implement strategies |
Tactics |
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29. Statement of intent, quantified to measurable target with right time periods. |
Objectives |
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30. Objective of sales management |
1. Growth 2. Corporate image 3. Market share 4. Profitability 5. Sales Volume |
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31. Common mistakes in sales |
1. Do not understand selling 2. Expecting things to improve by themselves 3. Talking excessively and not listening enough 4. Saying words that kills sales 5-6. Do not know when and how to close sales 7. No sincerity 8. Not paying adequate interest to detailed 9. Letting one self slump 10. Not keeping connected |
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32. Reporting sales management |
Sales analysis |
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33. Building the team |
Sales operations |
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34. Defining the sales process |
Sales strategy |
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35. _______ is a visual sequence of activities to achieve with each prospect, from the initial lead to the closing of the deal. |
Sales pipeline |
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36. The basic goal s of national development include growth and maximum employment. When they would mean jobs and revenues for a nations’ workforce. |
Benefits to the Society |
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37. _________salespeople provide very useful contributions through helping in recovery cycles and by assisting to uphold periods of relative prosperity. |
Economic stimuli |
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38. Salespersons are employees of their respective companies, while customers are at the end users of the company’s products and services. |
Benefits to business firm |
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39. Concerned with sales revenue and with the overall profitability. |
Revenue producers |
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40. salespersons are important in ______ providing ________to the company because of their constant and direct contact with their customers. Company finds it difficult to operate without the presence of salesperson’s _________. |
Market research and feedback |
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41. Many company find it hard proper to promote employees from marketing and sales for upper level managerial positions. The continues emphasis on customer orientation as a basic marketing concept makes it natural for salespeople who have the skill to meet customer’s needs for managerial candidacy. |
Future Managers |
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42. Professional salespeople must know the major issues, limitations and benefits of the product they sell as they compare it to competitors. This serves their customer quiet satisfactory, they can offer helpful advices and right recommendation to save both the clients effort and money. |
Benefits to consumer |
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43. Business should be planned and not be dependable on chance. |
Planning |
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44. Encompasses every part of every function of the management process. |
Coordinating |
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45. All sales activities should be regularly checked by the sales managers if they are moving in the right direction or not. |
Controlling |
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46. Is human resource concept. It aims to connect together people with unique personalities into a resourceful team. In this case, knowledge of human psychology is considered necessary, as a way of understanding behavior patterns. |
Motivating |
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47. Salesperson conducts research to identify people or company who might be interested in the product before panning a sale. |
Prospecting and Qualifying |
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48. Is preparing for the first contact with a possible customer. Sales person will need to collect and study relevant information such as product descriptions, prices and competitor information |
Pre approach |
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49. The initial face to face interaction of the salesman with his prospective customer. |
Approach |
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50. By listening to the needs and wants of the potential customer and demonstrating how the company product can meet those needs and wants. |
Presentation |
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51. These are hesitations or concerns natural for a customer. Objections can be helpful because it enlightens the salesperson what to focus about in dealing with the prospects objection. |
Handling objections |
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52. If a customer is convinced the product will satisfy his needs, he close by agreeing to terms of the sale finishing up the transaction there are different approaches to closing |
Closing |
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53. Is building a long term relationship with the customer for the purpose of repeat sales, retaining customer, and prospecting for new customer. |
Follow up |
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54. The law that protects the interest of the consumer in the Philippines, promote their general welfare, and establish standards of conduct for business and industry. |
Consumer Act of the Philippines |
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55. Food law that aims for a high level of food safety, protection of human life and health in the production and consumption of food. It also aims for the protection of consumer interests through fair practices in the food trade. |
Food Safety Act |
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56.anticompetitive behavior that is criminal in nature. |
Revised penal code/ Article no. 3815 |
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57. Known as the _________ which allows the collection of damages arising from unfair competition in agricultural, commercial, or industrial enterprises or in labor. It also allows the collection of damages arising from abuse in the exercise of rights and in the performance of duties. |
Civil code of the Philippines RA no. 386 |
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58. Identifies illegal acts of price manipulation such as hoarding, profiteering, and cartels. |
Price Act |
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59. Designates the DOJ as the competition Authority. This EO has completely given the DOJ full jurisdiction over matters referring to competition and fair trade practices among corporations operating in the country. |
Competition Authority |
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60. It never goes without saying that character is the combination of beliefs, tendencies and actions that one takes in define trait of a salesperson or business person, for that matter. |
Character and the ability to build trust |
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61. The most successful salespeople know how to engage their customers in a way that helps the customers identify for themselves the way the product or service offered can deliver value. |
The ability to connect |
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62. Contrary to the belief, speaking is not the most important aspect of selling, _________is, because salespeople are communicators, not manipulators. |
Listening skills |
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63.__________ are the fundamental basis forming a connection. _______ builds relationship |
Listening skills |
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64. To solve a problem, Salesperson should take time and formulate the right question as soon as he had identified the right question. |
The ability to ask the right questions |
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65. Salesperson must not only have the product knowledge and understand the buying process. They must also learn new skills that will make them more effective and efficient as salespeople. |
Willingness to learn |
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66. A person cannot be successful if he does not set goals. |
The drive to succeed |
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67. It is important to remember that a salesperson will the word no more frequently than yes. |
Resilience and a Positive attitude |
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68. No one would know until one tries, this statement is true in sales. |
The willingness to take risks |
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69. Successful salespeople must not be afraid to ask for a customer’s order, he will be surprise at how often it happens. |
The ability to ask an order |
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70. Most sales positions require independence, self – motivation and discipline. Although these traits may seem contradictory, Actually these are complementary. |
Independence and discipline |
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71. Along with independence come along with flexibility, just as a salesperson is able to set his own schedule, he has to be flexible to his customers needs. Most salesperson are not eight to five jobs. |
Flexibility |
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72. __________ is the element that sets him apart from other salespeople and makes his prospects and customers believes in him and his product or service. |
Passion |
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73.__________ is the overall direction of the company, defined by senior management that takes into consideration an assessment of the existing capabilities the company and external opportunities and threats. It matches with the immediate future fiscal period or it could be developed with longer term view, such a three year plan. |
Corporate Strategy |
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74. Provided by senior management based on their experience and insights related to the business. |
Senior management directors and insights |
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75. Describes the product or services the company offers and the research and development efforts required to create them. |
Corporate product strategy |
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76. How the company will target, position, and sell planned products and defines metrics, targets and budgets for all marketing activities. |
Corporate marketing strategy |
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77. Identify how company will manage operational activities, manufacture its products and provide customer support and warranty. |
Corporate operations strategy |
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78. How will the company manage the finances, attain funding and financially sustain its operations. _______ includes forecasts and projections and summarize costs, income and investment. |
Corporate finance strategy |
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79. maps human resources capabilities within the company and considers talent management and acquisition needs to sustain growth. |
Corporate human resources strategy |
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80. ________ gives the company the direction towards strategy development and execution, managers and people in sales must execute their job using this mission as guide. |
Mission statement |
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81. This _________could be a basis for setting up detailed policies for the organization. |
Mission statement |
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82._______is an independent managed division of a large company, It has its own vision, mission and objectives. |
Strategic Business unit |
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83. Must prove that their product is better than competitor. Has a competitor advantage in terms of quality or service. |
Differention strategy |
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84. Strategy where a company prices it's products at the lowest possible cost in order to penetrate and/or sustain its leadership status, the appeal of the product is for cost conscious people. |
Leadership Strategy |
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85. As name suggests strategy is applied only for a related segment with specialized needs. |
Focus niche |
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86. is the management of an organization’s resources to achieve its goals and objectives. __________ involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and ensuring that management rolls out the strategies across the organization |
Strategic management |
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87. was known as Lean circles. Also called as Hoshin Kanri or Policy Deployment, It is a technique for ensuring that the strategic goals and objectives of an organization drive activities at every level. |
The strategy deployment |
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88. The Strategy Deployment -was known as _______ |
Lean circles |
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89. The Strategy Deployment -was known as Lean circles. Also called as _____ |
Hoshin kanri or policy deployment |
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90. The words “hoshin” and “kanri” mean |
Direction and management |
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91. __________convince customers to purchase a product. The ________ uses a personalized approach, to meet the individual needs of the customer, to demonstrate the ways that the product will benefit him |
Salespeople |
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92. . The _________ is given the opportunity to ask questions, and the salesperson addresses any concerns about the product. |
Customer |
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93.________ refers to the organization’s fundamental purpose of existing, defining who the organization is, its values, and the customer it wishes to serve. |
Organizational mission |
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94. __________ are established to set the tone for the organization and provide the management with a purposely broad set of directions for how it should be develop further business strategy. |
Mission statement |
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95. _________ the code of behavior that guides the organizations operation. |
Organizational Philosophy |
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96. ________ self evaluation based on realistic determination of strength and weaknesses. |
Organizational Self concept |
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97. how those outside organization view the particular entity. |
Public Image |
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98. is an analysis of the organization’s environment and of the organization itself. |
Situation Analysis |
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99. the firm that has the largest market share and dominates competitor |
Market leader |
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100. the firm that attempts to confront the market leader |
Market Challenger |
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101. _________ is a business that competes in the marketplace by following the market leader rather than attacking it directly. |
Market follower |
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102. _________ It achieves by following strategy of targeting a narrow segment or segment in a a large market with specialized products and services. |
Market Niche |
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103. Is a marketing strategy which involves dividing an extensive target market into subsets of consumers who have the same common needs and priorities, and then applying strategies to target the consumers. |
Marketing segmentation |