Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
46 Cards in this Set
- Front
- Back
|
Crawlers |
Google bots that extract info about the website via backlinks |
|
|
Robots.txt |
File u kome dajem instrukcije crawlerima koje linkove da prate a koje ne |
|
|
Indexing |
Čuvanje sajta u googlovoj bazi |
|
|
Types of search intents (3) |
1. Navigational queries - oni kad tražim specifični sajt 2. Informational queries - oni kad tražim info o nečemu 3. Transactional queries - kad želim da kupim nešto |
|
|
Ranking |
Faza u queriju kada gugl u odnosu na razne faktore sa svojim algoritmima sortira rezultate koje će da prikaze useru |
|
|
Ranking factors |
Varijable koje utiču na to da gugl indexuje i rangira moj sajt bolje |
|
|
Copy |
Sam tekst(sadrzaj) sajta |
|
|
Keywords |
Reči koje user kuća u search box |
|
|
Types of keywords (2) |
Long tail Short tail |
|
|
Long tail vs short tail keywords |
Long tail su specifičnije od short tail (najbolje patike vs najbolje patike ispod 5000 din beograd) Konkurencija je veća za short tail |
|
|
Heading tags |
Keywords on h1,h2,h2 etc |
|
|
Anchor text |
Text which is a hiperlink |
|
|
On Page optimization |
SEO na samom webpage-u |
|
|
Flatter va deeper site architectures? |
Flatter |
|
|
Serp? |
Search Engine Result Page |
|
|
Page speed |
Time for pages to load (ranking factor) |
|
|
Featured snippet |
Position 0 Prvi tekst koji mi odgovara na query |
|
|
Recommended font size |
16pt |
|
|
Skim reading |
Reading superficially and quickly |
|
|
Schema markup |
Deo koda koji govori o čemu je moj web Page i koji je njegov smisao |
|
|
Off Page seo |
External activities (not related to webapge itself) that increase trust in my webpage |
|
|
Link bulding |
Increasing backlinks from authoritative and relevant websites |
|
|
Outreach |
Kontsktiram autoritete da im se predstavim i pitam da me backlinkuju |
|
|
Guest blogging |
When I offee to write a blog dor someone in exchange to have them backlink me |
|
|
Broken links |
Links that dont work; I can reaxh out to blog in order to replace broken links with mine |
|
|
Brand mentions |
When someone mentions my brand but doesnt have a link to my website; reach out snd ask them to add a link |
|
|
Local business |
Business that serves local community |
|
|
Local pack |
|
|
|
Local pack is also known as (2): |
Snack pack Google 3 pack |
|
|
Landing page |
Stranica na koju se ode nakon što user klikne na moj url |
|
|
NAP info? |
Name Adress Contact Must be consistent!!!!(ranking factor) |
|
|
Pro tip about home page |
Should include google maps, NAP and reviews |
|
|
Bounce rate |
Proportion of people that visit my webpage and immidiately click on back button |
|
|
Scroll depth |
How many people scroll how much on my page |
|
|
Pages per visit |
As name sugests... |
|
|
Search demand |
Monthly volume of searches for a given word |
|
|
Business potential |
Estimated value that a keyword has to my business |
|
|
Content angle |
Hook why someone clicks my link (freshness, price etc.) |
|
|
Content types (5) |
1. Blog 2. Video 3. Landing page 4. Category page 5. Product page |
|
|
Content format (6) |
Blog posts: 1. How to 2. Step by step 3. List post 4. Opinion editorials Landing pages(2) 1. Tool 2. Calculator |
|
|
Seed word and modifiers |
Seed - Osnovna rec koja se odnosi na tematiku (npr zlatara) Modifiers - atributi koji dopunjavaju seed (najbolja, najjetinija, najbolja u beogradu itd) |
|
|
Follow vs nonfollow backlinks and which is default |
Follow backlink: website A is vouching for website B (default) Nonfollow backlink: website A is not vouching for website B |
|
|
Backlinks with relevant anchor text vs generic anchor text |
Click here vs 17 best tricks to learn SEO, second one is better |
|
|
Is it better to have 100 backlinks from 1 page or 1 backlink from 100 pages |
Second |
|
|
Dwell time |
How long do users spend on my website before returning back to SERP |
|
|
Pages per session |
Self explanatory |
