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10 Cards in this Set

  • Front
  • Back

Cognitive Miser

*The degree to which we are miserly or generous with our cognitive resources?


*There are limitations (we lack full ability) to our mental abilities and resources


*Hoard potential until you really need


*use mental shortcuts to allow us to make decisions/judgements

Stereotypes (cognitive)

*" a set of beliefs about the personal attributes of a social group"


*an association between some social category and some attribute


*doesnt imply good or bad, not always accurate


-conditional prob. providing you with better than chance accuracy

Conditional prob.??

fadfds

Prejudice (affective)

"liking or disliking members of a social group due to their group membership"


*has evaluative (liking/disliking) component


doesnt always have to be negative

Discrimination (behavioral)

"treating people differently due to their group membership"


*negative and behavioral

Illusory Correlation (Hamilton)

report by observers of a correlation between 2 classes of events which in reality are not correlated

knowledge activation=accessibilty X applicability

multiplicative because if access. or applic. is zero, knowledge activation won't happen

accessibility (property of your head)

the activation potential or readiness or some stored (available) knowledge unit


-varying levels of accessibility for different concepts



applicability (property of relationship)

The similarity or overlap between features of the stored knowledge unit and features of the stimulus


-similarity between what concept ooks like in your head and the world outside (feature of relationship)

Chronic accessiblity

depends on personality/experiences, etc.


determined by how often concept has been activated (everytime you use it, it gets more accessible)