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10 Cards in this Set
- Front
- Back
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Mass media
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are print, radio, television, and other
communication technologies. The word mass implies that the media reach many people. The word media signifies that communication does not take place directly through face-to-face interaction. (see page 455) |
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Media imperialism
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is the domination of a mass medium by a
single national culture and the undermining of other national cultures. (see page 471) |
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Media convergence
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is the blending of the World Wide Web,
television, and other communications media as new, hybrid media forms. (see page 471) |
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Two-step flow of communication
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between mass media and audience members
involves (1) respected people of high status and independent judgment evaluating media messages, and (2) other members of the community being influenced to varying degrees by these opinion leaders. Because of the two-step flow of communication, opinion leaders filter media messages. (see page 467) |
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Marshall McLuhan
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"The media are extensions of the human body and mind"
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Bourdieu
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"The human body and mind are extensions of the media"
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3 causes of Media growth
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1. Religion (The protestant Reformation)
2. Democratic Movements- political 3. Capitalist industrialization (economic) |
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Functionalist view of Media:
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Societies size & complexity => New means to coordinate society.
"Media facilitates our imagine communities of "Canadians" |
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What are some other forms of media?
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Social control
socialization entertainment |
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What core societal values does media support?
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1. Democracy
2. Capitalism 3. Consumerism Functionalist view: "Societal values good for all" Conflict view: "societal values" favour interests of the rich and powerful |
