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5 Cards in this Set
- Front
- Back
Market Segmentation
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-benefits desired by customer segment
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Product Differentiation
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-superiority/uniqueness relative to competition
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Product Positioning
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-combination of product differentiation and market segmentation
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Positioning Statements
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-for...(target market), this brand is...(differentiation) because...(rationale)
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Position Statements are based on...
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-consumer benefits/problems solved
-use or application -user category/type -against another brand |