Digital Marketing Essay

Even in the days of traditional marketing and advertising techniques, the lines between advertising and marketing were often blurred. And using both terms interchangeably was common enough even then. But now, in the digital marketing and digital advertising era, with media mix and combo strategies ruling the roost, the lines separating adverting and marketing have been blurred even further – so much so that it is even accepted to use “online marketing” and “online advertising” as synonymous terms now. However, technically, digital marketing and online advertising are different. And here's how you can tell the difference between the two: 1) Digital Advertising is One Aspect of Digital Marketing Digital marketing starts from the very moment a digital marketer starts to establish…

Snapchat was developed in the spirit of connecting with people you like and having fun. Today, it has approximately 100 million daily active users. Aside from the statistics, which can speak for the growth and engagement on the platform, there are some benefits to having a digital marketing strategy on Snapchat for a brand. Companies can run campaigns showing its followers - things that they normally will not see on other social networks. Snapchat marketing is personalized and can add a human…

Digital marketing is the process of reaching your target customers in a more efficient and precise way through various digital channels to attract, engage and convert them. Marketing is a firm function and a set of methods for creating, communicating and delivering value to clients and for managing customer relationships in ways that benefit the organisation and its stakeholders. Digital Marketing is the advertising of products or brands through one or more forms of electronic media. It varies…

Marketing geniuses in recent times have engaged in much debate about the effectiveness of traditional and digital marketing. Both methods have their respective advantages and disadvantages, and choosing a form of marketing is often down to individual choice. Traditional marketing may be more expensive, but definitely achieves its results. On the other hand, digital market is less expensive and incredibly easy if you have the right digital marketing platform. So it can be quite hard placing a…

The Suggestions by John Boynton John Boynton’s article “Digital marketing: The power to be emotive” was published in the August 17, 2015 issue of Marketing Magazine. Through this article, John discusses how the effective digital marketing impacts positively on prompting consumer repeat purchase decision. He emphasizes that marketers need to maintain the intimacy, and increase the brand awareness to avoid achieving results that are less effective than the optimal target marketing. According to…

DM_S1_AU1 Welcome to digital marketing course DM_S2_AU1 Before entering into this chapter we should know what is meant by digital marketing DM_S3_AU1 • Digital marketing is an umbrella term for marketing of products or services using digital technologies. • It also referred as Online Marketing or Web Marketing. DM_S4_AU1 Digital marketing campaigns are become more prevalent and also people supposed to use digital devices instead of going for physical shops. DM_S5_AU1 The Activities of…

1.0 Assess the importance of customer focus in developing digital marketing plans Why are customers central to the creation of a digital marketing plan? A company has to have the right strategy before implementing any digital marketing plans, otherwise they will waste resources. The key is to develop an understanding of their customers, they have to identify which goals they want to achieve. Companies need to focus on selecting a digital marketing strategy that will help them to reach both…

Recently, the major sources of productivity and sustainable growth for many businesses are technological change and innovation (Sheikh, Shahzad, & Ishak, 2017; Arifin & Frmanzah, 2015). Most of the companies in the world now shifting their old marketing strategies to social media marketing (Bennett, 2014) which is one of the strategies for digital marketing. Digital marketing is a new way to market a product using digital technologies, mostly using the internet, marketing through smartphones,…

1. Introduction 1.1 Purpose The Purpose of this report is to analyse the current digital marketing approach of Mazon Hockey, the current market in which it operates in and the future of the market and make recommendations on how the current strategy can be improved for greatest success. 1.2 Background Founded in 1992, Mazon Hockey is a brand manufacturing hockey related goods, including gear bags, shinguards, coaching equipment, goalkeeping gear, gloves and accessories. The main focus of Mazon…

Do Not Make These Marketing Mistakes 5 marketing mistakes that will cost your company cash. Marketing is as old as time, from when Neanderthals were looking for new ways to trade with other cavemen, until today where we are still trying to come up with new advertising ideas. Not much has changed fundamentally with the actual concept of marketing in the last 300,000 years, though there are some that still cling to their primitive ways. Caveman aside, there is nothing basic or crude about the…