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6 Cards in this Set
- Front
- Back
Subscription Sales |
Prepaid sales based on the number of subscribers to the magazine. Subscription is when you pay on a monthly basis while vendor is from newspaper stands. |
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Vendor Sales |
Individual sales made at locations that carry the magazine. These sales represent higher levels of interest because the consumer is willing to pay more for an individual issue than a cheaper per magazine price with a year subscription. |
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Frequency Discounts |
The more ads purchased, the more discount you receive. |
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Volume Discounts |
The larger ad space you buy, the more discount you receive. |
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Pros and Cons of Newspaper Ads |
Pros: Mass and local medium, timeliness, credibility
Cons: Lack of selectivity, short life span, low production quality, lack of control, clutter |
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Different Categories of Newspapers |
Frequency of delivery: Daily newspaper, Weekly newspaper Physical size: Standard size (22' X 13') Tabloid size (14' X 11') Types of audiences: Some newspapers cater to special interests. EX: Wall Street Journal, Dallas Voice |