Digital Marketing

Plan your content strategy

Create content

Disttribute & promote content

optimize website UX & landing pages

Measure Impact

Jobs in content Marketing

marketing objective

Content is Your message , which often includes or is a variation of your value proposition in a variety of formats

content can be an article on your site

content has multiple jobs, attract visitors persuade them, Nurture them, and get people to promote your company or your service

The content process

,Plan,Creat,Distribute, Analyze,Repeat

content is defined by :

purpose , format , topic

what is the purpose of this content, is the purpos to essentially get people to your site, or to get them to convert to leadsm

which format you choose to use , depends on who you're creating content for , how much time you have to create it , and how much information you have to present.

what content format is right for your audience that's all about your target audience or Target persona

Buyer persona

Think for a moment is your buyer Persona a visual learner then maybe consider using an infographic

If you know they are blog post on a regular basis maybe make a blog post work.

your sales team is a great resource to understanding what types of content you need to effectively communicate with your buyer personas

customer Journey:

awareness , interest , desire , action, post action.

figuring out a topic for your content, is one of the most important parts of content creation , and some times it could be the hardest part.

these two things are the key to creating remarkable content they are your buyer personas who you're trying to reach in the buyer's Journey what content will be most interesting or helpful to them

your buyer Persona is who you're creating content for the best content is the kind of content that your buyer personas want to read share and come back for

great content of educational ultimate content goal is to solve your buyer personas problems and you can do this through education you can identify topics that matter to your buyer personas through keyword research what you want to bring for internet forums popular industry news sales and support frequently asked questions your buyer personas goals in your buyer personas challenges .

How you should Define remarkable content is that a solution based not product-based remember remarkable content isn't about your business or your product it's about your potential customers the problems and answers are searching for.

hero , Hub , and , hygiene type content to each be on a topic or format is such that it fits that any one of the different stages of the customer Journey

hero content is large-scale and a form of content that will last a long time

hub content , is content developed on a regular basis like a Blog is primarily focus on customer issues and pain points

hygiene is content that customers will search for. like product tutorials how-to information for frequently asked questions.

you need to know why you're creating content, and have a plan content creation , should math your customer Persona and journey use ,Hero , Hub ,and , hygiene , content type classifications to organize your contact

most people pay attention to content that releasing them and their specific problems or need so a better article and headline would be how to attract returning customers through Facebook ads

Content Elements

personalization

length

language

voice & tone memory ,emotion ,motivation.

Pay attention to you language don't use jargon

The golden rule is respect your audience time.

Make sure your content:

Delivers on the headline,

Only the necessary points ,

Essential message upfront .

whether it's a consumer or the decision maker out of business you're trying to establish a relationship with a person

research shows that Happiness can prompt people to share, Sadness can prompt people to empathize, Fear can prompt people to bond with others, Anger can prompt people to action.

if your content evokes emotions in your audience they're also more likely to remember it.

Common Human needs Need for consistency Need to categorize Need to belong

Everything we do we believe in challenging the status quo , we believe in thinking differently,

The way we challenge the status quo by making our product beautifully designed , simple to use , and user-friendly,

we just happen to make great computers one.

There are a number of different strory structure , you can use , to build a personal connection in Drive action.

Here are two you should consider,

1.Scqa,

Also called The Pyramid principle.

2.Pixar framework.

There must be a variety in your content

SCQA FRAMEWORK

Situation: the state of affairs

Complications: the thing that's changed

Question: the question raised by S and C

Answer: the answer to Q

PIXER FRAMEWORK

Once there was a....

Until one day ......

Because of that .....

Because of that .....

Until finally.......

Ever since then.......

ESSENTIAL ELEMENTS OF STORYTELLING .

Character.

Conflict.

Resolution.

STORYTELLING BEST PRACTICES

Use content to create emotional appeal.

Be consistent and authentic .

Keep the story clear and concise.

Your Story needs emotional resonance.

Tell the truth , but make it fascinating

you can make any industry any product or any service stand out and that's done with providing an experience