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4 Cards in this Set
- Front
- Back
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pricing decision: |
Consumer pricing psychology and systemaitc approach to setting, adapting and changing prices. Cost based pricing – advantages/disadvantages. Consumer phsycology and pricing (Selecting the pricing objective, Determining demand, Estimating costs, Analyzing competitors cost, prices and offers, Selecting a pricing method, Selecting the final price) International pricing framework = pricing strategies (Internal/external factors, Pricing strategy) Standardized vs differentiated/adapted pricing |
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Communication decision |
Effectiveness profit: retention and acquisition strategy. Customers journey, role of communication. Role of internet communication in the customer buying process. Element in the international communication process. |
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Distribution decision |
Conventional vs integrated channel management Classification of market entry modes Factors affecting the foreign market entry mode decision. External determinants (Customer characteristics, Nature of product, Competitors, Legal regulations/local business practices) Market entry benefits |
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Factors affecting the foreign market entry mode decision |
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