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54 Cards in this Set
- Front
- Back
Rupert Murdoch
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media mogul, owns 30% News Corp, controls a lot of media, Direct TV, Fox, controversial
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8 Mass Media
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books
magazines newspaper TV Internet Music Radio Film |
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5 Functions of Media
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entertain
inform make money persuade binding force |
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3 types of media
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print- ink on paper
electronic- recordings, transmisions stored electronicly chemical- film |
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hot media
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requires high degree of thinking
ex. books, magazines, newspapers |
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cool media
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less actively involved, passive
ex. TV, radio |
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vertical integration
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a single corporation or individual total control over production that can stifle competition
ex- auto manufacture that own everything needed for production and distribution |
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infotainment
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melding of media role as purveyer of information and entertainment
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elite model
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focus on media responsibility to society
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populist model
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applaud media that attract a large following
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economic base
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info vs. money
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conglomeration
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combining of companies, can create monopolies
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globalization
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transend national boundaries to do buisiness
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demassification
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media focus on narrower audience segments, break down audiences, refine understanding
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digitization
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analog to binary, easier to transfer info
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intracorporate synergy
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come together to work for common purpose
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multistep flow process
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media affects individuals come through, complex interpersonal connections,
interpersonal relations are key to understanding what we understand |
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status conferral
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media attention enhances attention to people, subjects, and issues
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agenda setting
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media tells people what to think, not what to think
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third person effect
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one person overestimates the effect of media messages on other people
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selective exposure
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people choose some media messages over others
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selective perception
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people tend to hear what they want or expect to hear
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selective retention
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subconsciously, people retain some events and messages, not others
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selective recall
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people recollect some events and messages for long term but not others
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media induced anxiety
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people are frightened, worry about what they see in media
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media induced passivity
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media entices people away from social involvement
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Marshall McLuhan
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blamed human alienation on mass produced written word
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elitist
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mass media should gear to sophisticated audiences
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populist
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mass media should seek largest possible audiences
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pop art
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art that tries to suceed in the marketplace, some critise, Susan Santag thought as emothionaly beneificial
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kitsch
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perjorative word for trndy, trashy, low art
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low art
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entertainment, humor, people
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medium art
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people and action
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high art
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knowledge, intelectual, people, action, and ideas
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retribilization
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restoring humankind to natural, tribal state
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detribilization
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the removal of humankind from natural, tribal state
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alienation
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dissatisfaction with individual and cultural deviations from basic nature
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global village
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instantaneous connections of every human being, internet
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cultural imperialism
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one culture's dominance of another
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hegemony
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underlying set of values, implicit values may not intend to send
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historical transmissions
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communication of cultural values to later generations
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contemporary transmissions
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communication of cultural values to different cultures
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diffusion of innovations
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process through which news, ideas, values, information spread
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cognitive dissonance
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occurs when people realize their values are inconsistant
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media as mosaic
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we contruct the mossaic from the bits of media we recieve, message is sent out whole, we percieve it based on our experiences and values (selective perception) and interests (selective exposure)
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oral culture
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group identity, control behavior through name, shunning, dependent on story telling (rhyme, rhythm, repetition) education through talk, mythic thinking- not rational, concrete, sensory
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literate culture
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individual identity, changed tribal and family structure, anyone who could read could learn, rational, logical thinking, science, fixed meaning
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knowledge by aquantance
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things you know through direct experiences, family, runs deep
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knowledge by description
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not lived experiences, can conflict with knowledge by aquantance, media
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"Sports Highlights"
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clips of clips, don't get whole message, get what people are saying about what happened or what was said
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message sent vs message recieved
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message we get is based on experience and beliefs
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selective exposure
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what we know because of interests
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selective perception
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who we are, what we value, interests, values, knowledge
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news-seeking syndrome
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if interested in topic, buy books, magazines, read newspapers, research internet
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