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4 Cards in this Set
- Front
- Back
- 3rd side (hint)
Origin |
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Gutenberg large quantities "Direct" marketing Leser Wunderbar telephone sophisticated trace |
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Definition |
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salesperson/retail outlet database usage consumer reactions interactive marketing system |
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Definition (cont) |
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interactive process 2 way com IMPLEMENTED through media personal + refine relationships product/service immediate action subtle strategies |
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Two primary objectives of direct marketing |
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direct/instantaneous response purchases data response maintain/enhance |