Consumer Behavior vs. Business Behavior: …show more content…
For example, there may be a company looking to purchase for their electric company, one person will be involved with finding quotes, other in charge of price negotiation and another who handles the amount that will be order. In most business situation there is a team rather than one singular person. Which also mean more opinion and more people that you have to appeal to as the marketer. In the consumer buying process there is usually one person deciding on the product and the reason for buying