And look at it now. No one really planned it this way. Its users made the Internet that way, because they had the courage to use the network to support their own values, to bend the technology to their own purposes. To serve their own liberty (1998, p. …show more content…
Based on Schramm’s mass communication model, mass communication starts with a news or arts source. That source is sent to an organization who decodes, interprets, and then encodes the message, and sends many identical messages to different mass audiences. Within those audiences, the message is again decoded, interpreted, and encoded. The people within those audiences analyze, discuss and draw conclusions about the media with each other. Eventually feedback from audiences makes it back to the organization (Baran, 2014, p. 7). The audiences make judgments about the messages received from the media which influence culture. People base what they believe and who they are off of what they hear in the media. Media organizations have the power to influence culture by what they