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27 Cards in this Set
- Front
- Back
channels, 348 |
People and firms who connect producers of goods and services with customers. |
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manufacturer, 348 |
The entity which produces a product or service to be sold. |
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manufactures’ suggested retail price, 348 |
A target price set by a manufacturer for a product or service intended to provide profit each intermediary in the distribution channel. |
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direct sales, 348 |
Methods of going directly to your customer in order to sell your product. Vending machines, doorto-door salespeople, leasing space at a craft fair, farmers’ markets, party sales, and most industrial sales are methods of direct selling. |
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direct marketing, 348 |
Selling your good and services to consumers without intermediaries, typically to select customer groups and typically with tracking of results. |
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direct mail, 350 |
A method of selling in which catalogs, brochures, letters, videos, and other pieces of marketing materials are mailed directly to customers from which they can mail, call, or e-mail an order. Direct faxing and direct e-mailing are more modern forms of direct mail. |
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mail order, 350 |
Sales made frome ads in the newspaper or magazines, with purchase made online or by phone as well as by mail. |
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microinventory, 352 |
A set of goods or service that consist of only one or few items. |
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just-in-time inventory, 352 |
Having just enough product on shelves to meet the immediate purchases. This ussually requires frequent shipment form supplier. |
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telemarketing, 353 |
Contact via telephone from the express purpose of selling a product or service. Telemarketing can either be inbound (customer calls company) or outbound (company calls customer). |
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direct response advertising, 354 |
Placing an advertisement in a magazine or newspaper, on television or radio, or in any other media. The ad contains an order blank with a phone number and e-mail or regular mail address with the intent of having the customer place an immediate order. |
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guerilla marketing, 355 |
The use of creative and relatively inexpensive ways to reach your customer. Examples include door-knob hangers, flyers under windshield wipers, T-shirts, balloons, and messages written on sidewalks. |
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multichannel marketing, 356 |
The use of several different channels to reach your customers, for example, a website, direct mail, and traditional retailing. |
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fulfillment center, 357 |
A company that will warehouse your products and fill your customers’ orders for you. |
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retailer, 357 |
A middleman business which sells to consumers or end-users of a product (typically in single or small quantities). |
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wholesaler, 357 |
A middleman business which buys (typically in large quantities) and sells (typically in smaller quantities) to businesses rather than consumers. |
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agent, 357 |
A middleman business which represents a manufacturer’s product or service to other business-tobusiness middleman firms. |
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e-tailer, 358 |
An electronic retailer; a store that exists only on the Internet. |
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born international, 359 |
A new firm that opens a website immediately, thus being exposed to customers from around the world. |
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direct exporting, 360 |
Exporting using no intermediaries. |
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indirect exporting, 360 |
Exporting using intermediaries such as agents, export management companies, or export trading companies. |
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freight forwarders, 360 |
Firms specializing in arranging international shipments— packaging, transportation, and paperwork. |
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letter of credit, 362 |
A document issued by a bank that guarantees a buyer’s payment for a specified period of time upon compliance with specified terms. |
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documentary draft, 362 |
A draft which can be exercised only when presented with specified shipping documents. |
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contract manufacturing, 366 |
An existing firm with the correct manufacturing capabilities makes your product for you. |
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sheltered workshop, 366 |
A nonprofit organization or institution that provides business services by using handicapped or rehabilitated workers. |
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traffic generators, 368 |
Other businesses that bring customers (generate traffic) to the area. |