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9 Cards in this Set
- Front
- Back
WHEN A COMPANY FIRST CONSIDERS EXPORTING, THE FIRST REALITY IT ENCOUNTERS IS:
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LACK OF KNOWLEDGE CONCERNING THE FOREIGN MARKET ENVIRONMENT, NAMELY INFORMATION CONCERNING MARKET SIZE, MARKET ACCESS, AND MARKETING AND ECONOMIC DATA FOR DECISION MAKING.
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EXPORTING CAN BEST BE ACCOMPLISHED BY:
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SELLING PRODUCTS OR SERVICES DIRECTLY TO AN IMPORTER ABROAD.
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___ are a unique type of international marketing intermediary that exclusively represents US manufacturers in export markets.
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Export Marketing Companies (EMC)
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who acts as an export department for noncompeting manufacturers?
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EMC'S
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what are the 2 primary functions of an EMC?
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1. it acts as a merchant wholesaler for domestic US manufacturers (ex. it takes title to good for resale and operates internationally on its own account.
2. it acts as a sales rep abroad (ex. it serves as an exclusive agent to the manufacturer in foreign countries.) |
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When an emc operates as ____ the EMC becomes a distributor, offering the manufacturer a conventional channel to manage their exports.
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merchant wholesaler
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Selling in the EMC's own name gives what opportunity?
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to reap greater profits as it reduces domestic firm's risk while increasing its own risk
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When acting as a sales rep, what is the EMC primary responsibility?
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to develop foreign marketing and sales strategies and establish contact abroad.
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The export trade act of 1918 that created permits to create cooperative domestic exporters association
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Web Pomerene Association
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