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7 Cards in this Set
- Front
- Back
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Quantitative research |
goal is scientific objectivity, and the focus is on data that can be measured numerically |
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Surveys |
most widely used research method in the social sciences because they make it possible to study things that are not directly observable (such as people's attitudes and beliefs) and to describe a population too large to observe directly |
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Qualitative researchers |
frequently attempt to study the social world from the point of view of the people they are studying |
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deductive approach |
1. theories generate hypotheses 2. hypotheses lead to observations (data gathering) 3. observations lead to the formation of generalizations 4. generalizations are used to support the theory, to suggest modifications to it, or to refute it |
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Respondents |
persons who provide data for analysis through interviews of questionnaires |
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participant observation |
carefully designed research method in which the researcher studies the impact of certain variables on subjects' attitudes or behaviors |
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Qualitative research |
likely to be used when the research question does not easily led itself to numbers and statistical methods |
