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9 Cards in this Set
- Front
- Back
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How do minorities attempt to change the majority's view, and what does it lead to? |
Minorities rely on informational social influence (as they can't use normative),and ISI results in internalisation, genuinely believing the new perspective. Minoritiesare more effective if they use consistency commitment and flexibility |
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Why does a consistent minority group convince members of a majority? |
By being consistent, the minority groupdemonstrates they are confident in their view, and by repeating the same message over time (diachronic consistency), the argument seems more powerful. |
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Why does a committed minority group convince members of a majority? |
By being willing to suffer for their beliefs,the majority understand the minority is not working for personal gain, so they take the minority view more seriously |
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Why does a flexible minority group convince members of a majority? |
This allows the minority group to appear more reasonable and not dogmatic. If the minority is willing to compromise on their ideas, the majority is more likely to compromise, too. |
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Why is minority influence often a slow process but eventually speeds up? |
The snowball effect. As more of themajority starts to take on the newperspective, the minority grows in number,with more people converting members of the majority. Also, the views become more acceptable due to NSI. |
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Why may research studies on minority influence not be valid? |
Many studies investigating minority influence are conducted on artificial groups making decisions without real consequences. However, social influence in the real world often involves friends/co-workers with real consequences |
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Explain why minority influence research could be seen as socially sensitive |
Knowledge of how minorities can influence majorities can be used for unethical deliberate manipulation. This could be to forward negative political and corporate agendas, such as greenwashingand spreading fake political news. |
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Dutline how Moscovici's (1969) study supports minority influence |
Demonstrates the importance of consistency, a confederate minority whoconsistently called blue slides greenmanaged to convince more participant members of a majority group to alsocall the slides green (8.2%) than aninconsistent (1.25%) |
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Outline how Nemeth's (1986) study supports minority influence |
Demonstrated the importance of offlexibility. When a confederate (minority)was in-flexible in arguing for a low level of compensation for a ski accident, 3 participants were less likely to change their amount than if a confederate was flexible. |
