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14 Cards in this Set
- Front
- Back
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What is minority influence? |
Form of social influence where a small group of people(even 1 person) persuades others to adopt their beliefs,attitudes or behaviours. |
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What are the characteristics of an effective minority? |
*Consistency(diachronic and synchronic) *Flexibility *Commitment |
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What is diachronic consistency? |
Being consistent over time |
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What is synchronic consistency? |
All minority members saying the same thing |
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What are the suffragettes? |
Group of women who fought against women's rights |
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What did the suffragettes do? |
*Carried out protests *One women died for the cause *When arrested went on hunger strikes. |
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What are the processes in social change? |
*Drawing attention to the issue *Cognitive conflict deeper processing *Consistency of position *Augumentation principle *Snowball effect *Social crypto-amnesia |
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What is cognitive conflict deeper processing ? |
Where minority has to create conflict between majority group members so they think more deeply about the issue. |
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What is consistency of position? |
Minority must be consistent to be effective |
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What is Augumentation principle? |
If minority appears willing to suffer for their views they are seen as committed and taken seriously. |
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What is the snowball effect? |
Minority influence has a small effect but then starts to spread more widely and becomes a majority position. |
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What is social crypto amnesia? |
People aware social change happened but don't remember how it came about. |
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Weaknesses of social influence on social change? |
*Old studies *Lab studies *Barriers to social change as people don't want to be labelled as something so don't want to be part of it. *Minority influence only plays a small role |
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Strengths of the role of social influence on social change? |
*Useful in real life applications |
