Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
14 Cards in this Set
- Front
- Back
|
Marketing environment |
Actors and forces outside marketing that affect management's ability to build and maintain successful relationships with target customers. |
|
|
Microenvironment |
The actors close to the company that affect its ability to serve its customers. |
|
|
Macroenvironment |
The larger societal forces that affect the microenvironment |
|
|
Marketing intermediaries |
Firms that help the company to promote, sell, and distribute its goods to final buyers. |
|
|
Public |
Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives. |
|
|
Demography |
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. |
|
|
Economic environment |
Economic factors that affect consumer purchasing power and spending patterns. |
|
|
Natural environment |
The physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities |
|
|
Environmental sustainability |
Developing strategies and practices that create a world economy that the planet can support indefinitely. |
|
|
Technological environment |
Forces that create new technologies, creating new product and market opportunities. |
|
|
Political environment |
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. |
|
|
Business legislation reasons |
- protect companies - protect consumers - protect the interests of society |
|
|
Cultural environment |
Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors. |
|
|
Core- and secondary beliefs and values |
Core beliefs and values are passed on from parents to children and are reinforced by schools, churches, businesses, and government. Secondary beliefs and values are more open to change. |
