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24 Cards in this Set
- Front
- Back
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attitude
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a positive, negative, or mixed reaction to a person, object, or idea expressed at some level of intensity.
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attitude scale
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a multiple item questionnaire designed to measure a person's attitude toward some object --likert scale
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bogus pipeline
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a phony lie detector device that is sometimes used to get truthful answers to sensitive questions.
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facial electromyograph
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an electronic instrument that records facial muscle activity associated with emotions and attitudes.
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researchers can tell if someone has a positive or negative attitude by measuring physiological arousal.
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false
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implicit attitude
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an attitude, such as prejudice, that one is not aware of having.
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implicit association test
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a covert measure of unconscious attitudes derived from the speed at which people respond to pairings of concepts--such as black or white with good or bad.
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evaluative conditioning
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the process by which we form an attitude toward a neural stimulus because of its association with a positive or negative person, place, or thing.
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theory of planned behavior
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the theory that attitudes toward a specific behavior combine with subjective norms and perceived control to influence a person's actions.
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persuasion
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the process by which attitudes are changed
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central route to persuasion
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the process by which a person thinks carefully about a communication and is influenced by the strength of its arguments.
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peripheral route to persuasion
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the process by which a person does not think carefully about a communication and is influenced instead by superficial cues.
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elaboration
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the process of thinking about and scrutinizing the arguments contained in a persuasive communication.
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in reacting to persuasive communications, people are influenced more by superficial images than logical arguments.
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false
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sleeper effect
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a delayed increase in the persuasive impact of a noncredible source.
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need for cognition
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a personality variable that distinguishes people on the basis of how much they enjoy effortful cognitive activities.
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people are most easily persuaded by commercial messages that are presented without their awareness.
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false
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inoculation hypothesis
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the idea that exposure to weak versions of a persuasive argument increases later resistance to that argument.
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psychological reactance
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the theory that people react against threats to their freedom by asserting themselves and perceiving the threatened freedom as more attractive.
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cognitive dissonance theory
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the theory holding that inconsistent cognitions arouses psychological tension that people become motivated to reduce. (festinger)
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insufficient justification
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a condition in which people freely perform an attitude-discrepant behavior without receiving a large reward.
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the more money you pay people to tell a lie, the more they will come to believe it
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false
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insufficient deterrence
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a condition in which people refrain from engaging in a desirable activity, even when only mild punishment is threatened.
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people often come to like what they suffer for.
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true
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